Who Are We? Values in Strategic Planning

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We just finished a week of staff planning. After evaluating the current year we began to plan for the fall. Typically in Campus Crusade this planning revolves around the “Strategic Planning Process”. The process has been helpful for us, but we are beginning to notice a missing step.

The beginning of the traditional Crusade strategic plan starts with the Mission and Vision, the “Where are we going?” question. This is a good step, but it is not the beginning. The first question needs to be, “Who are We?”. If you haven’t taken the time to stop and define who you are as an organization and what you value, then you’ll have a hard time imaging a vision and starting a mission.  

This step in the process is often omitted for Cru because, as a 60 year old organization, it was defined long ago. We all know what CCC is. 

But Destino is new. No one really knows what it is. Yes we have ideas. But they are still forming. We know we can’t just be a white movement for brown people. Then what should we be?

Defining your values is the crucial missing step. Before you start to work on mission and vision, think through the 5 things you value most in your movement. These will be a combination of things already present as well as what you aspire to become. (The book “Ministry Nuts and Bolts” has been helpful for us to determine our values.) Only after you define your values (and these don’t ever change) can you then begin the strategic planning process.

The five values our team has as a Destino Movement (with an additional we are considering adding) are:

  1. Dependence on God
  2. Evangelism
  3. Liberating Discipleship
  4. Godly Leadership
  5. Loving Familia
  6. Church Saturated

More to come on each of these values in future posts.

So, before you plan on where your movement is going, stop and ask yourself, “Who are We? What do we value?”

What are some of your values as a Destino movement?

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Posted on May 11, 2011

About destinoeric

A white guy who believes Latinos will change the world, Destinoeric served with Destino from 2008-2013. You can read more of his posts here or on twitter.

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