Ethnic Minorities Set the Trends

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“The ethnic consumer tends to set trends” says Neil Golden, McDonald’s U.S. chief marketing Officer

It seems that we in ministry have this backwards. We let the dominant culture set the trends for our ministries rather than the other way around. What if we switched it and focused on reaching minorities and let the majority students show up?

We’re seeing that happen in our movement. Though it’s Destino, we have Anglo, Vietnamese, and African-American students involved.

vista hispano: General Market vs. Hispanic Market | Blurring Lines | Official Hispanic Marketing blog of HUB 81

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Posted on September 20, 2010

About destinoeric

A white guy who believes Latinos will change the world, Destinoeric served with Destino from 2008-2013. You can read more of his posts here or on twitter.

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