Ethnic Minorities Set the Trends
“The ethnic consumer tends to set trends” says Neil Golden, McDonald’s U.S. chief marketing Officer
It seems that we in ministry have this backwards. We let the dominant culture set the trends for our ministries rather than the other way around. What if we switched it and focused on reaching minorities and let the majority students show up?
We’re seeing that happen in our movement. Though it’s Destino, we have Anglo, Vietnamese, and African-American students involved.